Robust strategy drives sales
OOFOS
OOFOS were already hitting targets but wanted to exceed targets without losing profitability.
Through strategic multi channel tactics, utilizing AI and channel best practices we were able to help them crush their monthly revenue targets.
OOFOS shoes have been taking the footwear industry by storm. Showing up in everything from wedding photos to fitness influencer accounts. What makes this unique sandal stand out in a crowded marketplace?
Their revolutionary technology that absorbs up to 37% more impact than traditional footwear. Every single OOFOS style carries the American Podiatric Medical Association Seal of Acceptance.
Blue Meta got to work on a multi-channel campaign including targeted Google Ads and Facebook Ads. OOFOS invested in new brand creative so we could better tap into the lifestyle market for their product. Then a series of ads was created for both platforms incorporating AI and best channel practices.
We focused on segmenting their performance max campaigns, and refining both their high and low performing SKUS for best results.
Forever Yours Lingerie
Forever Yours Lingerie was looking to increase both awareness and sales of their lingerie to both online and retail store customers. To ensure that all future marketing tactics provided a positive return on their investment, Fiber Tribe built for them a marketing strategy, including competitive analysis, market positioning charts, and target audience profiles.
Using the intelligence gleaned from this, Fiber Tribe made several recommendations for measurable, online campaigns several of which have already been initiated and been successful in generating additional sales and new customers.
Fiber Tribe produced an informed and thoughtful strategic marketing plan, complete with suggested promotional campaigns, including the execution of a Black Friday digital awareness campaign that targeted potential local customers. Through an iterative process which included the execution of 163 different ads, across 43 audience profiles, and over 23 days, Fiber Tribe was able to quickly identify which ads were most effective and invest more heavily in them, while pulling back on those that were not performing as well.
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Digital strategy
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Industry analysis
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Google Ads
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Meta Ads
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NUMBERS DON'T LIE
The Results
5.13x
ROAS on remarketing audiences
163
Different ad variations
43
Audience profiles
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We are very pleased with the amount of time Fiber Tribe spent ensuring
Frankie B.
Customer Support
