Putting their best foot forward & doubling their online sales
OOFOS
OOFOS were already hitting targets but wanted to exceed targets without losing profitability.
Through strategic multi channel tactics, utilizing AI and channel best practices we were able to help them crush their monthly revenue targets.
OOFOS shoes have been taking the footwear industry by storm. Showing up in everything from wedding photos to fitness influencer accounts. What makes this unique sandal stand out in a crowded marketplace?
Their revolutionary technology that absorbs up to 37% more impact than traditional footwear. Every single OOFOS style carries the American Podiatric Medical Association Seal of Acceptance.
Blue Meta got to work on a multi-channel campaign including targeted Google Ads and Facebook Ads. OOFOS invested in new brand creative so we could better tap into the lifestyle market for their product. Then a series of ads was created for both platforms incorporating AI and best channel practices.
We focused on segmenting their performance max campaigns, and refining both their high and low performing SKUS for best results.
Anthony Veer
Anthony Veer needed to grow their market share with direct to consumer sales from their new online store. The results? Over 100% growth for their online sales, and 200% growth overall.
Our team of analysts dug into the data on Shopify and Amazon to better understand what SKUs were already selling well and which ones were under performing.
We focused on a smaller number of products to help streamline the consumer buying process.
By doubling down on the products that were already successful in the marketplace these core products now make up more than 25% of their shoe sales overall.
Now that the buying process was streamlined, it was time to dial up the creative and put their best foot forward online.
Fiber Tribe created the assets and copy that drove sales from social media direct to their online stores.
The results: Driving 90,000+ store visits for over 1100 new orders of shoes.
By optimizing keywords and setting up more targeted campaigns, the online store saw a steady increase of traffic, and a higher conversion rate.
More leather shoes, for more happy customers.
What could a direct to consumer campaign do for your business? Contact the Fiber Tribe team for a free consultation!
NUMBERS DON'T LIE
The Results
117%
Increase in online store revenue
105%
Increase in sales by channel
45%
Increase in conversion rate
58%
Increase in online store sessions
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